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Top middle and base notes

Essential oil “notes”

Essential oil notes

Once you become more experienced with essential oils and as your collection grows you may want to learn more about blending.

Although you may simply be looking at blending a therapeutic oil for a certain ailment, the fragrance should still be “balanced” and in harmony and this is where the fragrance notes come into play.

Essential oils are classified by their “notes” or scent characteristics.

Top, middle and base

This chart shows the typical classification and can be used in combining essential oils.

Top Notes

Essential oils that are classified as top notes normally evaporate very fast and typically have anti-viral properties. They tend to be light, fresh and uplifting in nature and are usually inexpensive. Top notes are highly volatile, fast acting, and give the first impression of the blend. However, they are not very long lasting due to the evaporation.

Middle Notes

The bulk of essential oils are considered middle notes and normally give body to the blend and have a balancing effect. The aroma of middle notes are not always immediately evident and may take a couple of minutes to establish their scent. They are normally warm and soft fragrances.

Base Notes

Essential oils that are classified as base notes are normally very heavy and their fragrance is very solid. It will be present for a long time and slows down the evaporation of the other oils. These fragrances are normally intense and heady. They are normally rich and relaxing in nature and are typically the most expensive of all oils.

Blending

Blending does not only rely on the notes alone, since some oils are extremely fragrant and in some cases, overpoweringly so.

When using these very strongly fragranced oils, it is best to add a drop of oil at a time to prevent it from overpowering your entire blend.

Have fun and experiment

Blending oils can be fun, so remember that the end result should be to your liking, so it is no problem if you do not follow the guidelines about using the different notes at all – they are only guidelines to help you along.

Retail doterra business

3 Great Reasons to add essential oils to your Spa, Beauty Salon, Massage Practice or Clinic

  • Do you work at, own or operate a spa, beauty salon, massage practice or clinic?
  • Are you considering adding essential oils for retail, massage or aromatherapy skin care to the services you offer?
  • Would you like more information on how to offer essential oils and skin care products, treatments or essential oils easily?
  • Want to increase profits in your business.

If you answered yes, then you’re in the right place!

Adding essential oils to your business

Incorporating essential oil hair, face and skin care into your business can be a simple, pain-free experience.

It can provide many additional beauty benefits to your customers and at a cost-effective wholesale rate for your company and 25% profit.

While aromatherapy massage and aromatherapy skin care are different and require some different products, you can still use many of the same products in both treatments. So if you have a massage therapist on your team, and you’re considering adding essential oil skin care treatments to your spa, salon, clinic or practice, aromatherapy massages might be a great upsell item for your customer that will require little additional overhead, investment or inventory.

Alternatively if you want a larger inventory there’s as much choice as you want.

The only investments required to add essential oil skincare to your list of items, services or treatments your company offers is a little time and some inventory. While aromatherapy massage can be done quite well and have noticeable results for the body, face and skin with just a carrier oil and some essential oils, to properly approach aromatherapy skin care, you might need a few more items. Luckily, if you know where to look, many of these items can be found at affordable prices while still being made from 100% all-natural ingredients.

The time investment is just to learn more about the products and essential oils involved.

Doterra uk team

Join the team!

You can work around your current lifestyle, whether you work full time, study or are a stay at home mum.  I will support and mentor you through your journey and help you reach your goals and change the lives of others. This may be you if you’re:

  • You’re focused on using doTERRA essential oils to support the health and wellbeing for you and your family.
  • You find joy in sharing what you learn with others.
  • You’re motivated to earn an income that allows you to finally create the life of your dreams?
  • You have the energy and enthusiasm to work on your business.
  • You want to be your own boss.
  • You’re willing to continually learn and educate yourself about doTERRA products and business.
  • You’re ready to invest the time to create a solid team.
  • You don’t already have a wellness account or you are are in my doTERRA team already.
  • You are prepared to purchase the Empowers Kit to get you started on your journey to building your business?

If this sounds like you then we’ll make an amazing doTERRA team!

Cheer essential oil

Cheer essential oil

With a bright, fresh aroma, doTERRA Cheer Uplifting Blend was designed to help promote optimistic feelings while counteracting negative emotions that naturally occur in everyday life. When you are feeling down or blue, doTERRA Cheer essential oil blend is waiting to help replace negative feelings with a light, sunny disposition. 

As part of the doTERRA Emotional Aromatherapy System, doTERRA Cheer has been formulated with CPTG Certified Pure Therapeutic Grade® essential oils that are designed to help the user deal with negative emotions. Allow the fresh aroma and warming properties of doTERRA Cheer brighten your day as you put pessimistic feelings to rest, and let a little more sunshine into your life. 

doTERRA Cheer Benefits and Uses

  1. When tensions rise or overwhelming feelings abound, diffusing doTERRA Cheer can help promote an uplifting and positive environment. Try diffusing doTERRA Cheer in a classroom to promote positivity among students. Put a few drops of doTERRA Cheer in your diffuser at home to help your family enjoy the fresh, warm scent that will help create an inviting, happy environment. Diffuse doTERRA Cheer at your desk or in your home office when you need a little pick-me-up. 
     
  2. Wish you could carry the bright smell of doTERRA Cheer around with you all day? Experience the uplifting, happy scent of doTERRA Cheer while driving by applying a few drops of the essential oil to a terra cotta plate or even to a cotton ball and placing it in your car. As you run errands, make your morning commute, or drive the kids around, you’ll have the lovely scent of doTERRA Cheer as your companion, keeping your spirits bright all day long.
     
  3. Feeling lonely? When you are alone, don’t let heavy feelings weigh you down and discourage you—diffuse doTERRA Cheer in your favourite essential oil diffuser to promote happy, bright feelings that will invigorate your mood. 
     
  4. When negative emotions creep into your day, consider applying one drop of doTERRA Cheer to your hands, rub the palms together, and take a deep breath to inhale the comforting, warm scent of the oil. The scent will linger, so you can cup your hands over your nose or mouth throughout the day and inhale doTERRA Cheer for an added dose of optimism. 
     
  5. Have a friend, neighbour, or loved one who has been feeling down lately? If someone close to you has been feeling discouraged, consider giving them a “box of sunshine” care package. Gather items that will cheer them up to include in the care package—you can even make all of the items yellow, so that everything is bright and happy. You can include things like yellow candy, a yellow journal for them to write in, a yellow blanket or pillow case, and of course, yellow-labeled doTERRA Cheer. This care package will bring comfort to anyone who might be struggling, or who needs a boost of love and sunshine. 
     
  6. Looking for a good diffuser blend that uses doTERRA Cheer essential oil? Combine three drops of doTERRA Cheer, one drop of Douglas Fir, and one drop of Wild Orange to your diffuser for an uplifting, invigorating blend. If you have a friend who could use a little pick-me-up, consider giving them a bottle of doTERRA Cheer with a list of ideas for elevating diffuser blends that will lift their spirits. 
     
  7. If you tend to feel grumpy or discouraged in the morning, try diffusing doTERRA Cheer while doing your morning yoga, drinking your morning tea, or reading the morning paper to help promote feelings of optimism as you start the day. 

Ingredients 

  • Wild Orange Peel
  • Clove Bud
  • Star Anise Fruit/Seed
  • Lemon Myrtle Leaf
  • Nutmeg Kernel
  • Vanilla Bean Extract
  • Ginger Rhizome
  • Cinnamon Bark
  • Zdravetz Herb

Chemistry of doTERRA Cheer doTERRA Cheer is made up of citrus and spice essential oils, which contribute to its warm, inviting nature. The chemical design of doTERRA Cheer includes aldehydes and monoterpenes, which are known to promote uplifting feelings of positivity. Like the rest of the oils in the doTERRA Emotional Aromatherapy System, doTERRA Cheer was specifically and chemically constructed to help dispel negative emotions and bring light and sunshine into dark or dreary days. 

Cautions Possible skin sensitivity. Keep out of reach of children. If pregnant or under a doctor’s care, consult your physician. Avoid contact with eyes, inner ears, and sensitive areas. Avoid sunlight or UV rays for up to 12 hours after applying product.

Aroma marketing in shops

Aroma Marketing

What is aroma marketing?

It is nothing but targeting the sense of smell of the customers. Aroma marketing, can help and increase sales as well as the customer experience. It has been found from various researches that essential oils have the capability of evoking an emotional response and is also linked with memory. The inhaled aroma of the essential oils helps in stimulating the functioning of the brain. It also helps in enhancing the mood of the customer and thus helps in customer satisfaction.

  1. Using essential oils for the retail environment

With proper and careful selection of essential oils, you can create an extraordinary environment that will encourage customers to linger in your store. But, the essential oils that you are going to use needs to be chosen with care. If you choose something with a very strong scent, then it might not help. In turn, it can make customers turn away from your store.

Essential oils to be used for the retail environment
There are various combinations of essential oils for use in retail stores. Citrus essential oils:

  • Wild orange
  • Lemon
  • Bergamot

You can use essential oils from the mint family as well.

  • Spearmint
  • Peppermint

You can make a blend of these essential oils for a long-lasting effect. It has been found with the essence created by these oils, it can make customers buy something from your store. It can also make them visit the store again in some time.

Store scenting tips

Always look after the target audience before creating an aroma for your store. For example, you can pair up essential oil like vetiver along with products for men like men’s clothing or shaving kit. You can use geranium as well as lavender with products for women like lingerie or other items.

Creating a holistic ambience

Need to note that the aroma you are using should match with the ambiance and setting of your store. For example, with the proper matching of store music and aromatherapy, it can help in improving customer experience. You can use lavender with slow music for the best-desired effect. It can impart a positive effect on the customer’s mind.

2. Using essential oils for restaurants

cent can influence the behavior of a restaurant patron. If you use lavender in your restaurant, then customers would love to spend some more time there. Stimulating scents like mint and citrus are not so effective in restaurants. Try to use calming flower scents like ylang-ylang and clary sage.

3. Using essential oils and aromatherapy for waiting rooms

Waiting in the medical office or doctor’s waiting room is not at all a pleasant thing. Most of the patients remain stressed, full of anxiety. It has been found that aromatherapy can help in dealing with anxiety. So, you can use essential oils in medical waiting rooms. It can help in calming down the patients and soothe their minds. Essential oils like wild orange essential oil and lavender oil are the most recommended ones.

Some other ways of using essential oils for customer satisfaction:

Using essential oils in spas

Using essential oils in the steam rooms helps in setting up a relaxing environment. Beyond just making the steam room smell great, it also helps in wiping out bacteria. Essential oils like eucalyptus comes with several health benefits when used in the steam room. It can help in working as a great antidote for bad moods, mental fatigue, and sluggishness. You can also some shower mist infusions for a better guest experience like:

  • Lavender infused shower mist
  • Menthol infused shower mist
  • Tea tree infused shower mist
  • Mint-infused shower mist
  • Citrus infused shower mist

Using essential oils in beauty salons

The benefits of scent marketing can also be seen in salons. By using essential oils in your salon, you can create a soothing environment for your customers. It can also be used for spas and hair rejuvenating programs.

Benefits of aroma marketing

Scent marketing brings with it tons of benefits. Let’s have a look at some of them:

  • It helps in creating and improving brand recognition.
  • It helps in extending the lingering time of the customers.
  • Helps in improving the guest experience.
  • It helps in making your brand unforgettable.
  • It helps in increasing sales.
  • Scent marketing helps in attracting new customers.
  • Affect and improve performance in the workplace.
  • Helps in creating and increasing a heightened perception of the brand.
  • It helps in inspiring brand loyalty.

The strategy for aroma marketing

In order to activate the impulse of buying, the scent that you are going to use needs to have some contextual meaning. It should also correspond with both the environment of your store and the products as well. Try to keep your scents simple. Using hard-hitting scents might result in customers turning away from your store. Simple scents like orange are best to use in small stores. They are relaxing, enticing and easier for the mind to process and can also help the customers in focusing on their primary goal, that is shopping.

Conclusion

If you have had a good or bad customer experience whilst shopping, when essential oils were being used please share your comments below. Tell us what you have liked (or disliked) about this post.