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Doterra Healthcare clinic

Doterra Healthcare Clinic

DoTerra Healthcare

With plans to transform healthcare by offering natural alternatives doTERRA is looking for teams of dedicated doctors, nutritionists, essential oil experts, and wellness coaches, who will “ensure that patients receive the high levels of care in their clinics.

The proposed medical services include: complete primary care, urgent care, wellness coaching, nutrition counselling, essential oil therapies, and genome testing.

They are appealing to the public’s clear and persistent frustration with mainstream care delivery, by promising comprehensive services that integrate conventional medical care with holistic alternatives, including of course use of essential oils as adjunctive therapies. They’re simultaneously tapping practitioner desire for a more humane, less-abusive, and healthy mode of practice.

A Ready-Made Market

doTERRA has over 400 full-time employees, and claims upward of 3 million wellness advocates. That’s a ready-made market of individuals who’ve self-selected for interest in botanical medicine, and other non-pharm alternatives.

Doterra oils

A survey conducted by the company suggests that 85% of patients in the USA want holistic and natural solutions, including essential oils, from their medical practitioner, but only 15% have doctors who are providing that sort of care.

According to the company’s site, 50,000 people pre-registered to join doTERRA Healthcare before it opened.

The flagship clinic will be located in Pleasant Grove, UT, to serve doTERRA’s on-site employees, followed by a roll-out of clinics across the US and beyond.

The pilot is being led by Brannick Riggs, MD, a family physician who trained in integrative medicine at the University of Arizona, and David Hill, DC, a chiropractor with broad interests in holistic modalities. Both have extensive experience with essential oils, and with doTERRA as a company.

If doTERRA is able to develop an effective and replicable practice model, it is likely to appeal to many holistic and functional medicine physicians who currently struggle with fiscal and practice development issues.

It remains to be seen how doTERRA will meet the very complex challenges of primary care delivery, but doTERRA have considerable resources,  management know-how, and a committed ecosystem of bright, independent-minded people who are seeking healthcare alternatives which points to success.

What do you think? Would you prefer a more natural approach to health?